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Aura: Luxury E-commerce Core
Client
Velvet & Stone
Timeline
5 Months
Next.jsShopify HydrogenThree.jsFramer MotionSanity
Primary Result
75% Increase in Revenue
The Challenge
Understanding the Friction.
A slow, generic Shopify template was devaluing the brand and causing a 60% bounce rate on product pages.
Project Goals
- 01.Achieve a 100 Lighthouse performance score
- 02.Increase mobile conversion rate by 50%
- 03.Implement interactive 3D virtual try-ons
The Blueprint
Our strategic Protocol.
01
Creative Direction
Designing a high-fashion digital vernacular.
02
Headless Migration
Decoupling the Shopify frontend for maximum performance.
03
3D Engineering
Optimizing WebGL shaders for realistic fabric rendering.
Business Impact
Quantifiable Velocity.
+75%
Revenue Increase
0.8s
Largest Contentful Paint
+35%
Avg. Order Value
“It's the first time our online presence has actually felt as premium as our brand. The results speak for themselves.”
S
Sofia Loren
E-commerce Director @ Velvet & Stone
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